Eastbay is a
leading world supplier of athletic footwear, apparel and sports equipment. It was established to
meet the performance needs of local high school and college athletes within Central Wisconsin.
Originally viewed as a grassroots project, this venture grew into a worldwide direct mail catalog
and internet sales conglomerate featuring top athletic brands such as adidas, ASICS®, Reebok,
Converse, New Balance, Saucony and Nike.